PROMOTION STRATEGY

PROMOTION OF NESCAFE

This is new promotions for many people who like to eat ice coffee. 

     NESCAFÉ is brand that want to give a good something to you with a  strongly mellow  flavor from selection of coffee beans into a well and get smell fragrant from real coffee beans.

                           "Start the day with a good taste NESCAFÉ”

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Reference:  http://www.authorstream.com/Presentation/mr.roxy-712681-promotion-of-nescafe/

                     What are key promotion strategies of the brand?

     Key Promotion Strategies of NESCAFÉ is advertising; our company used direct advertising and hidden advertising on TV such as sitcom Pen Tor, Banni meerak etc. In addition, our company has promotion with posters, billboards that most of promotions are billboard campaign, or various contest in order to find the winner from our company. This is a good promotion strategy of our company because it can increase sales and profitability for our company even more.

     
This is one example of promotions for customers who like playing internet online by website facebook that has name the game is “Nescafe Gold Cup Goal Challenge Game" by player must kick to the goal.

                          What make the brand successful?

     NESCAFÉ company has many promotions in order to respond demand of various customers. Our company will focus on promotions various place or wherever in order to reach most consumers as possible; for example BTS, bus, TV, center of Siam Square and so on. Therefore, it’s very important that promotions can make customers recognize our company as well and it can made our company successful is enormous in worldwide. 

             Whenever you think about coffee, drinking my NESCAFÉ