Product lines:
^.^ Example of Nescafé Product Lines ^.^
NESCAFÉ had many product line: Nescafe Red cup espresso root, Nescafe Protect, Nescafe gold, Nescafe Protect Proslim, Nescafe RTD, Nescafe Red Cub, Nescafe 3 in 1, Nescafe classic, Nescafe frappé.
Nestle ’+ café = NESCAFÉ Brand easy to call, firmly, and pop brand. Brand creates with awareness and has media mix such as TVC, radio, magazine, cinema, any packaging event by sponsorship and sale promotion. Brand created with identity and trust image quality of product.
Target Market:
I think I have a brand's target market is peoples who aged 25-40 years.
Branding:
Branding: company had product strategy which is launching a campaign NESCAFE "Great Taste, Great Start", which was also aims to expand target market of drinking coffee to a consumers who is students and new jobber aged 18-24 years. Due to, consumers who aged 18-24 have few people that is to drink coffee. They will drink only when necessary especially during the period of exam for example most student at Walailak University etc. Keeping about target market or target group who is a regular customer that I think it's not too hard, but creation about new target group in order to grow together with NESCAFÉ which I think it's a very hard and challenging task.
Branding of NESCAFÉ is a funny thing. It like advertising, pretty much includes everything a company does. Big things, like campaigns, product and promotion but also all the small things. The way a store smells when you walk into it. Maybe the music that's played. How their customer service answers the phone.
NESCAFÉ
Start the day with a good taste with NESCAFÉ, I think positioning of
NESCAFÉ is taste that it's delicious, all people have known to brand in the verities character such as, to pass love between two person, red cup, hug, happiness, co-workers, and or so. This whole happed on NESCAFÉ
strategy. Therefore, when you think about NESCAFÉ you will think the coffee cup. "Nescafe mug" red cup was popular.
Key successful of the product:
was creating strategy and new innovative products for the Long-term. Beside, there are many advertising which can reach consumers as well, and become a global brand that well-know in worldwide.
NESCAFÉ
very classic and chic!
ตอบลบa great combination of pictures and texts: )
can the font be thinner? and let's see how it looks!
ตอบลบDear,Nescafafe's brand manager
ตอบลบAs our business relationship,first of all,I would like to say"THANK YOU"for your invitation.
For your brand,in my view, it's so interesting and it's known around the world,especially men.When I saw your brand,it make me thing of my lovely dad. Thus,I'm glad to be the partnership of yours.
I would like to say something here. I'm so impress with your brand. I like the way you design and make your decision about whatever you want on your blog. It means how much you're so perfect and understand informations in your brand.
However,I'm one who isn't creative person, I notice from my understanding. I'm so impressed in your brand. It's one brand that it's so perfect.In my view,if you want your brand is perfect more,you should make the text that is the same letter for being bettet.Moreover,you shoud provide white space for readability.
Hopefully,I appreciate the opportunity to exchange the idea on your blog designing.
Sincerely yours
Ms.Maneenoot Ploymee
Samsung's brand manager
Dear…Nescafe’s Manager
ตอบลบI’m Rattana Maimahad, a manager of Ferrari. Thank you for your
invitation. I would like to say that your blog is very nice. Everything
is perfect except background of your articles is too transparent. You
should make dull background in order to see content clearly. Moreover,
your font is too big. Some article is not the same. I think, you should
make some font is the same and avoid using bold letters too much.
All in all, your blog is very interesting and very lovely.
I like your blog so much. You can do it!!
Sincerely
Miss Rattana Maimahad - Ferrari’s brand manager
great job!
ตอบลบDear, Nescafe’s brand manager:
ตอบลบAs our excellent business partner, I would like to thank you for your invitation. It was great pleasure and I am honored to be the part of your brand, Nescafe who makes the people awake all the time.
I extremely impress with your brand. I would like you to know, most of the brand of coffee and tea that I always drink are from your brand. When I was a child, I have seen that my parents always drink it and they often told me to buy their products because my family is a gardener family. My parents always work hard so they have to drink it for fresh.
For me, Nescafe is one of the most successful and it was the best cup of coffee and tea. I appreciate with your blog design. It was really beautiful blog as same as the owner of this blog. The head, color, and background were balance and fit with your brand but I would just like to recommend something for the body and the content of your blog was too transparent and you should solve the html of your blog template to make it wide because the video and the calendar are not balance with their space. This is really superb for the first opening.
I appreciate the opportunity to exchange the idea on your blog design.
Sincerely yours,
Yuttana Phongpheao
Patek Philippe’s chief executive officer
Dear the GM of Nescafe
ตอบลบI’m a General Manager of Maybelline in Thailand. First of all, I would like to say thank you for your invitation.
As I could see your promote the products online in Blogger. In my view, I love your design. It’s really nice blog. Your blog especially background match your brand. It looks perfect. But it would be better if you provide white space for readability and adjust the font be thinner.
ps. If I have anytime, I would go to your shop.
Keep going
Sincerely
Miss Orawan Kwansang