JOURNAL# 5

                                                                  

                                    +++That's interesting+++

                                  

     This week, we study to continue about brand positioning and target market. My teacher show us about brand of Apple Company for example Apple's Notebook, Ipod, and Ipod Touch that I think those are the best product because it's modern. Most people want to be consumers of this brand especially all teenager which I believe that everyone would like thave it like me ^___^ yes or no?

                                            

     On the other hand, my teacher assigns work about to prepare role paly; job market or job interview which my friends and I chooses new employee. After that, we talk and think about this theme that we decide to be housekeeper at the British embassy... WoW WoW!!...I love this activity that everyone feel fun and enjoy together. 

JOURNAL# 4

                              

   Nestle ’+ café = NESCAFE Brand easy to call

      Wow! It's a nice day. HOW'S EVERYTHING GOING MY FRIENDS? >>> Today, we studies ENG-380 which my teacher ask questions with us before we begin that   

     1. What do you wear?   

                                     2. What do you thing you wear?

     I think the first question mean appearance and features that things we wear such as skirt, T-shirt, shorts, scarf and the second question is about feeling, emotions, values and conscience in our mind. I think both questions that it's interesting because it made me think about the brand itself. Then, we have a lecture about product positioning and learning about target group of each product what they(customers) wants? ...Besides, we have some activity about that at the end of the class about products positioning of each product that we enjoy together and it makes us understand about this content more clearly. I love it ^_____^ I love this activity.

Jounal#3

                        
     Nowadays, our world has more progressions and more developments. There are many high technology and communications quick and easy for example Hybrid and electronic cars, iPad computer and iPhone. There are various foods so that you can choose to eat in the restaurant. What do you need to convenience in your life? I think that the most people have different basic needs both men and women.
     This week, my teacher teaches us about Maslow's Hierarchy of needs is pyramid of Mr. Abraham Harold Maslow who is psychologist. Theory of Maslow is Hierarchy of human needs which it is to show us about habits to buy something of consumers or customers that they want and receive from those products.

     Certainly, everyone decided to buy some products not only because you say that like it, but it also includes about design, quality, price, feeling, social class and safety of those products. In addition, there is activity. My teacher has one question about "What do we think the brand that we go for is what on "Maslow’s Hierarchy of needs".
I think my brand NESCAFE are basic need, safety and belonging because it’s beverage for health.